TL;DR:
- Meta’s Twitter Alternative: Threads is Instagram’s text-based app for real-time conversations.
- Easy Signup: Seamless onboarding via Instagram (keeps username/followers).
- 500M+ Potential Reach: Leverages Instagram’s massive user base for quick growth.
- Focus on Engagement: Prioritises community-driven discussions over virality.
- Early-Adopter Advantage: Brands can establish authority as the platform evolves.
(Bonus: Posts can be 500 chars + include links/media.)
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