SEO in Today's Digital Climate

January 2nd, 2021

By: Trevor Blake

The Role of SEO in today’s digital climate

After launching a website, what comes next? We often get this query from business owners who want to establish their online presence. The response to this question is clear and easy – Search Engine Optimization (SEO).

Depending on who you ask, SEO may have different meanings around the board, but it seems like everybody today knows at least something about it.

SEO consists of many different elements, and knowing what they are and how they function is critical to understanding why SEO is so important. In short, because it makes your website more prominent, SEO is essential, and that means more traffic and more possibilities to turn leads into clients.

In this digital globe, it plays a critical role. Here are some of the roles of SEO in today’s digital climate.

SEO as a Marketing Tool with Free Traffic

The role of SEO in today’s digital climate is increasingly becoming less of a technological focus and so much more of a marketing channel. Every month, there are more than 13 billion online searches. And when you search for something on google, what links do you click the most? Obviously, it is the one that comes on top of the search results.

An accurately performed SEO gives massive amounts of free traffic potentials; it would rank your website primarily in the initial SERP pages, you would have suitable traffic for your online business and have a fairly good return on investment (ROI).

If we take a very small portion of that 13 billion to your website, it means that a significant number of people are looking for exactly what your business is offering. This is extremely significant when you realize that a quarter of web users never click past the first SERP and over 75 per cent of the clicks go to the first five rankings.

If you want to find more prospects through a search engine to find your website, then you need SEO practices that will help you rank in the top five places, preferably number one.

Improve Your Website's Relevancy

Continuous SEO will help you keep up with the new search engine algorithms and improve your site's search leads.

What are search engines looking for? They want value for consumers! In this harder, rougher digital climate, what do we offer them? Value to the customer! As long as you provide your users with value by giving them accurate information, your site is good to go.

Role of Off-Page SEO

In search engine optimization, backlink building is one of the most challenging but valuable processes. We can't ignore the significance of building links. Once done, the backlinks provide you with extra traffic on your site that helps in scaling up your business.

Business Growth

Ultimately, the role of SEO in today's digital climate is that it will help you accomplish many of your business objectives. SEO will help you develop stronger relationships with your audience, enhance the experience of your customers, increase your authority, bring more users to your web, give you an advantage over the competition, and increase conversions, which means more sales, more loyal customers, and more business growth.

That being said, for any business that wants to be noticeable online, SEO is still of vital importance, so all of your efforts are well worth it.

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